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winner effect
®
Green Advertising & Eco Marketing
pacific
Para todos la luz,para todos todo.
China Social Media.
How to use it to leverage your brand.
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An Experiential Perspective Chinese consumers display differences from their Western counterparts Many brands enjoy a quite different image across cultures, even when the branded product and other marketing-mix elements are largely similar. China and the Chinese consumer provide a good example of this phenomenon, where many "medium quality" Western brands are perceived as "premium", "glamorous" or even "exclusive" and "luxury".
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